![\"l\u1eadp](\"http:\/\/localhost\/quangbinh\/wp-content\/uploads\/2012\/11\/ke-hoach-kinh-doanh.png\" "\\"L\u1eadp")
\u00a0\u00a0\u00a0 M\u1ee5c l\u1ee5c
\u00a0\u00a0\u00a0 T\u00f3m t\u1eaft t\u1ed5ng qu\u00e1t
\u00a0\u00a0\u00a0 Gi\u1edbi thi\u1ec7u C\u00f4ng ty
\u00a0\u00a0\u00a0 S\u1ea3n ph\u1ea9m & D\u1ecbch v\u1ee5
\u00a0\u00a0\u00a0 Ph\u00e2n t\u00edch Ng\u00e0nh
\u00a0\u00a0\u00a0 Ph\u00e2n t\u00edch Th\u1ecb tr\u01b0\u1eddng
\u00a0\u00a0\u00a0 Th\u1ecb tr\u01b0\u1eddng M\u1ee5c ti\u00eau
\u00a0\u00a0\u00a0 K\u1ebf h\u1ecdach Marketing\/B\u00e1n h\u00e0ng
\u00a0\u00a0\u00a0 Ph\u00e2n t\u00edch C\u1ea1nh tranh
\u00a0\u00a0\u00a0 \u0110\u1ed9i ng\u0169 qu\u1ea3n l\u00fd
\u00a0\u00a0\u00a0 D\u1ef1 b\u00e1o T\u00e0i ch\u00ednh
\u00a0\u00a0\u00a0 B\u00e1o c\u00e1o T\u00e0i ch\u00ednh
\u00a0\u00a0\u00a0 Chi\u1ebfn l\u01b0\u1ee3c R\u00fat lui kh\u1ecfi c\u00f4ng ty<\/p>\n
1. M\u1ee5c l\u1ee5c<\/strong><\/p>\n B\u1ea3ng m\u1ee5c l\u1ee5c n\u00ean li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c l\u0129nh v\u1ef1c ch\u00ednh trong k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a qu\u00fd v\u1ecb, v\u00e0 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c chia th\u00e0nh c\u00e1c \u0111\u1ec1 m\u1ee5c nh\u1ecf quan tr\u1ecdng ho\u1eb7c \u0111\u1ec3 l\u00e0m r\u00f5. Nh\u1edb r\u1eb1ng trang m\u1ee5c l\u1ee5c ph\u1ea3i \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp r\u00f5 r\u00e0ng, ng\u0103n n\u1eafp v\u00e0 \u0111\u00e1nh s\u1ed1 trang theo \u0111\u00fang c\u00e1ch th\u1ee9c. T\u00f3m t\u1eaft T\u1ed5ng qu\u00e1t n\u00ean \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng v\u1ea5n \u0111\u1ec1 sau m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 ch\u00ednh x\u00e1c:<\/p>\n \u00a0\u00a0\u00a0 Gi\u1edbi thi\u1ec7u qua v\u1ec1 C\u00f4ng ty<\/p>\n \u00a0\u00a0\u00a0 C\u00e1c \u0111o\u1ea1n m\u1edf \u0111\u1ea7u n\u00ean gi\u1edbi thi\u1ec7u c\u00f4ng ty l\u00e0m g\u00ec v\u00e0 \u1edf \u0111\u00e2u. N\u00ean gi\u1edbi thi\u1ec7u ng\u1eafn g\u1ecdn th\u1ecb tr\u01b0\u1eddng c\u1ee7a qu\u00fd v\u1ecb, s\u1ed1 kinh ph\u00ed qu\u00fd v\u1ecb hy v\u1ecdng c\u00f3 v\u00e0 ngu\u1ed3n kinh ph\u00ed \u0111\u00f3 s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n \u00a0\u00a0\u00a0 T\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh<\/p>\n \u00a0\u00a0\u00a0 L\u1eddi tuy\u00ean b\u1ed1 v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1eddng h\u01b0\u1edbng kh\u00f4ng ch\u1ec9 cho k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a qu\u00fd v\u1ecb, m\u00e0 c\u00f2n cho c\u1ea3 c\u00f4ng ty c\u1ee7a qu\u00fd v\u1ecb n\u1eefa. L\u1eddi tuy\u00ean b\u1ed1 n\u00e0y x\u00e1c \u0111\u1ecbnh ra con \u0111\u01b0\u1eddng c\u00f4ng ty qu\u00fd v\u1ecb s\u1ebd \u0111i theo v\u00e0 l\u00e0 nguy\u00ean t\u1eafc ch\u1ec9 \u0111\u1ea1o xuy\u00ean xu\u1ed1t c\u00e1c ch\u1ee9c n\u0103ng c\u1ee7a c\u00f4ng ty. L\u1eddi tuy\u00ean b\u1ed1 v\u1ec1 t\u1ea7m nh\u00ecn v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a qu\u00fd v\u1ecb cho ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft th\u00f4ng tin v\u1ec1 qu\u00fd v\u1ecb v\u00e0 k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a qu\u00fd v\u1ecb \u2013 c\u00f4ng ty c\u1ee7a qu\u00fd v\u1ecb \u0111\u1ea1i di\u1ec7n cho c\u00e1i g\u00ec, qu\u00fd v\u1ecb tin t\u01b0\u1edfng v\u00e0o \u0111i\u1ec1u g\u00ec, v\u00e0 qu\u00fd v\u1ecb mong mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u g\u00ec. \u00a0\u00a0\u00a0 M\u00f4 t\u1ea3 v\u00e0 l\u01b0\u1ee3ng h\u00f3a c\u01a1 h\u1ed9i v\u00e0 xem qu\u00fd v\u1ecb ph\u00f9 h\u1ee3p \u1edf ch\u1ed7 n\u00e0o. Gi\u1ea3i th\u00edch t\u1ea1i sao qu\u00fd v\u1ecb tham gia ng\u00e0nh kinh doanh n\u00e0y v\u00e0 l\u00fd do qu\u00fd v\u1ecb s\u1ebd t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y. \u00a0\u00a0\u00a0 Th\u1ecb tr\u01b0\u1eddng r\u1ed9ng l\u1edbn \u0111\u1ebfn m\u1ee9c n\u00e0o v\u00e0 giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n (t\u0103ng tr\u01b0\u1edfng s\u1edbm hay l\u00e0 t\u0103ng tr\u01b0\u1edfng giai \u0111o\u1ea1n sau). Nh\u1eefng \u0111\u1ed9ng l\u1ef1c ch\u00ednh, xu h\u01b0\u1edbng v\u00e0 \u1ea3nh h\u01b0\u1edfng ch\u00ednh tr\u00ean th\u00ec tr\u01b0\u1eddng l\u00e0 g\u00ec? \u00a0\u00a0\u00a0 \u0110i\u1ec1u g\u00ec khi\u1ebfn cho qu\u00fd v\u1ecb kh\u00e1c v\u1edbi to\u00e0n b\u1ed9 ph\u1ea7n c\u00f2n l\u1ea1i? S\u1ea3n ph\u1ea9m c\u1ee7a qu\u00fd v\u1ecb do m\u1ed9t b\u00ean s\u1edf h\u1eefu, c\u00f3 \u0111\u0103ng k\u00fd b\u1eb1ng s\u00e1ng ch\u1ebf, hay c\u00f3 \u0111\u0103ng k\u00fd b\u1ea3n quy\u1ec1n kh\u00f4ng? D\u1ecbch v\u1ee5 c\u1ee7a qu\u00fd v\u1ecb t\u1ed1t h\u01a1n, nhanh h\u01a1n, r\u1ebb h\u01a1n hay kh\u00f4ng? v\u00e0 n\u1ebfu th\u1ebf th\u00ec t\u1ea1i sao l\u1ea1i nh\u01b0 v\u1eady? C\u00f3 ph\u1ea3i l\u1ee3i th\u1ebf c\u1ee7a qu\u00fd v\u1ecb ch\u1ec9 mang t\u00ednh \u201ct\u1ea1m th\u1eddi\u201d? v\u00e0 qu\u00fd v\u1ecb c\u00f3 c\u00e1c b\u01b0\u1edbc th\u1ef1c hi\u1ec7n \u0111\u1ec3 b\u1ea3o v\u1ec7 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh kh\u00f4ng? Li\u1ec7u c\u00f3 c\u00e1c c\u1ea3n tr\u1edf gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng \u0111\u00fang nh\u01b0 d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh c\u1ee7a qu\u00fd v\u1ecb kh\u00f4ng? \u00a0\u00a0\u00a0 Ph\u1ea7n n\u00e0y n\u00ean m\u00f4 t\u1ea3 ng\u1eafn g\u1ecdn s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a qu\u00fd v\u1ecb. \u00a0\u00a0\u00a0 X\u00e9t v\u1ec1 l\u1ecbch s\u1eed, \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u00f4ng ty l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ec9 b\u00e1o v\u1ec1 s\u1ef1 th\u00e0nh c\u00f4ng v\u00e0 c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 s\u1ebd xem x\u00e9t r\u1ea5t k\u1ef9 t\u1eebng c\u00e1 nh\u00e2n s\u1ebd tham gia qu\u1ea3n l\u00fd c\u00f4ng ty. Ng\u1eafn g\u1ecdn, qu\u00fd v\u1ecb mu\u1ed1n nh\u1ea5n m\u1ea1nh nh\u1eefng kinh nghi\u1ec7m ph\u00f9 h\u1ee3p tr\u01b0\u1edbc \u0111\u00e2y c\u1ee7a \u0111\u1ed9 ng\u0169 qu\u1ea3n l\u00fd. N\u00eau t\u00ean c\u00e1c c\u00f4ng ty, c\u00e1c c\u01b0\u01a1ng v\u1ecb \u0111\u00e3 l\u00e0m v\u00e0 c\u00e1c th\u00e0nh t\u1ef1 ch\u00ednh \u0111\u00e3 \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u00a0\u00a0\u00a0 Qu\u00fd v\u1ecb \u0111ang c\u1ea7n bao nhi\u00eau v\u1ed1n \u0111\u1ea7u t\u01b0. Xin l\u01b0u \u00fd r\u1eb1ng m\u1ed9t trong nh\u1eefng nguy\u00ean nh\u00e2n chung nh\u1ea5t d\u1eabn t\u1edbi th\u1ea5t b\u1ea1i trong kinh doanh l\u00e0 v\u1ea5n \u0111\u1ec1 thi\u1ebfu v\u1ed1n. Qu\u00fd v\u1ecb n\u00ean c\u00f3 bi\u1ebft r\u00f5 m\u00ecnh c\u1ea7n bao nhi\u00eau ti\u1ec1n \u0111\u1ec3 v\u1eadn h\u00e0nh doanh nghi\u1ec7p trong c\u1ea3 n\u0103m \u0111\u1ea7u ti\u00ean. Nh\u00e0 \u0111\u1ea7u t\u01b0 c\u0169ng mu\u1ed1n bi\u1ebft s\u1ed1 ti\u1ec1n s\u1ebd \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng l\u00e0 bao nhi\u00eau.<\/p>\n 3. Gi\u1edbi thi\u1ec7u C\u00f4ng ty<\/strong><\/p>\n Ph\u1ea7n n\u00e0y tr\u00ecnh b\u00e0y t\u00f3m t\u1eaft l\u00e0m th\u1ebf n\u00e0o qu\u00fd v\u1ecb t\u1edbi \u0111\u01b0\u1ee3c th\u1eddi \u0111i\u1ec3m n\u00e0y v\u00e0 trong t\u01b0\u01a1ng lai \u0111\u1ecbnh h\u01b0\u1edbng s\u1ebd \u0111i v\u1ec1 \u0111\u00e2u. Ngu\u1ed3n g\u1ed1c c\u1ee7a c\u00f4ng cu\u1ed9c kinh doanh c\u1ee7a qu\u00fd v\u1ecb l\u00e0 g\u00ec? Nh\u00f3m qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh nh\u01b0 th\u1ebf n\u00e0o? Qu\u00fd v\u1ecb ki\u1ebfm \u0111\u01b0\u1ee3c kinh ph\u00ed nh\u01b0 th\u1ebf n\u00e0o t\u1edbi th\u1eddi \u0111i\u1ec3m hi\u1ec7n nay? Qu\u00fd v\u1ecb c\u00f3 \u0111\u1ea7u t\u01b0 ti\u1ec1n ri\u00eang c\u1ee7a m\u00ecnh v\u00e0o cu\u1ed9c kinh doanh n\u00e0y kh\u00f4ng v\u00e0 bao nhi\u00eau? C\u01a1 c\u1ea5u ph\u00e1p l\u00fd c\u1ee7a c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0o? Ai l\u00e0 ch\u1ee7 \u0111\u1ea7u t\u01b0 hi\u1ec7n nay v\u00e0 t\u1ef7 l\u1ec7 s\u1edf h\u1eefu c\u1ee7a h\u1ecd l\u00e0 bao nhi\u00eau? C\u01a1 s\u1edf v\u1eadt ch\u1ea5t hi\u1ec7n t\u1ea1i v\u00e0 t\u01b0\u01a1ng lai? Chi\u1ebfn l\u01b0\u1ee3c r\u00fat kh\u1ecfi c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n \u00a0\u00a0\u00a0 M\u00f4 t\u1ea3 ph\u00e1p l\u00fd<\/p>\n \u00a0\u00a0\u00a0 G\u1ed3m nh\u1eefng chi ti\u1ebft sau: c\u00f4ng ty \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp \u1edf \u0111\u00e2u v\u00e0 khi n\u00e0o, m\u1ed9t d\u00f2ng m\u00f4 t\u1ea3 l\u0129nh v\u1ef1c kinh doanh c\u1ee7a qu\u00fd v\u1ecb, v\u00e0 t\u00f3m t\u1eaft c\u00f4ng ty c\u1ee7a qu\u00fd v\u1ecb cung c\u1ea5p nh\u1eefng g\u00ec.<\/p>\n \u00a0\u00a0\u00a0 L\u1ecbch s\u1eed c\u00f4ng ty<\/p>\n \u00a0\u00a0\u00a0 T\u1ed5ng quan v\u1ec1 l\u1ecbch s\u1eed kinh doanh c\u1ee7a qu\u00fd v\u1ecb. S\u1eafp x\u1ebfp chi ti\u1ebft c\u00f4ng ty th\u00e0nh c\u00e1c s\u1ef1 ki\u1ec7n theo d\u00f2ng th\u1eddi gian ho\u1eb7c theo h\u00ecnh th\u1ee9c v\u0103n k\u1ec3, v\u00e0 n\u00eau c\u1ea3 c\u00e1c th\u00e0nh t\u1ef1u v\u00e0 nh\u1eefng m\u1ed1c quan tr\u1ecdng. Gi\u1ea3i th\u00edch t\u1ea1i sao qu\u00fd v\u1ecb kh\u1edfi s\u1ef1 c\u00f4ng ty, \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y s\u1ef1 ra \u0111\u1eddi c\u00f4ng ty, v\u00e0 s\u1ef1 k\u1ebft h\u1ee3p s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 thay \u0111\u1ed5i nh\u01b0 th\u1ebf n\u00e0o theo th\u1eddi gian. Li\u1ec7t k\u00ea d\u1eef li\u1ec7u tr\u01b0\u1edbc \u0111\u00e2y v\u1ec1 b\u00e1n h\u00e0ng, l\u1ee3i nhu\u1eadn, s\u1ed1 l\u01b0\u1ee3ng b\u00e1n ra, s\u1ed1 nh\u00e2n vi\u00ean, v\u00e0 c\u00e1c d\u1eef ki\u1ec7n quan tr\u1ecdng kh\u00e1c \u0111\u1ec3 h\u00ecnh th\u00e0nh doanh nghi\u1ec7p c\u1ee7a qu\u00fd v\u1ecb: ch\u1ee7 \u0111\u1ea7u t\u01b0 c\u1ee7a qu\u00fd v\u1ecb l\u00e0 ai v\u00e0 t\u1ef7 l\u1ec7 s\u1edf h\u1eefu c\u1ee7a h\u1ecd l\u00e0 bao nhi\u00eau? \u0110\u1ed9i ng\u0169 qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh nh\u01b0 th\u1ebf n\u00e0o. \u00a0\u00a0\u00a0 Ghi nhanh \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng ty hi\u1ec7n nay \u1edf \u0111\u00e2u. Qu\u00fd v\u1ecb c\u00f3 \u1edf t\u1ea1i m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m, qu\u00fd v\u1ecb hi\u1ec7n gi\u1edd b\u00e1n g\u00ec, c\u00f3 bao nhi\u00eau nh\u00e2n vi\u00ean, v\u00e0 qu\u00fd v\u1ecb th\u00e0nh c\u00f4ng \u0111\u1ebfn m\u1ee9c n\u00e0o? Ch\u1ec9 r\u00f5 th\u1ebf m\u1ea1nh, \u0111\u1ed3ng th\u1eddi c\u0169ng th\u1eb3ng th\u1eafn v\u00e0 ch\u00e2n th\u1ef1c cho bi\u1ebft \u0111i\u1ec3m y\u1ebfu. Ch\u1ee7 \u0111\u1ea7u t\u01b0 bi\u1ebft r\u1eb1ng t\u1ea5t c\u1ea3 doanh nghi\u1ec7p \u0111\u1ec1u c\u00f3 \u0111i\u1ec3m y\u1ebfu, v\u00e0 th\u1ec3 hi\u1ec7n s\u1ef1 tr\u01b0\u1edfng th\u00e0nh trong kinh doanh c\u1ee7a m\u00ecnh b\u1eb1ng c\u00e1ch th\u1eeba nh\u1eadn nh\u1eefng \u0111i\u1ec3m y\u1ebfu v\u00e0 \u0111\u1ec1 ra c\u00e1c b\u01b0\u1edbc kh\u1eafc ph\u1ee5c. Qu\u00fd v\u1ecb \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 nh\u01b0 th\u1ebf n\u00e0o cho t\u1edbi th\u1eddi \u0111i\u1ec3m n\u00e0y. Qu\u00fd v\u1ecb c\u00f3 \u0111\u1ea7u t\u01b0 ti\u1ec1n c\u1ee7a minh v\u00e0o doanh nghi\u1ec7p hay kh\u00f4ng v\u00e0 bao nhi\u00eau. Ch\u1ee7 \u0111\u1ea7u t\u01b0 hi\u1ec7n nay l\u00e0 ai v\u00e0 t\u1ef7 l\u1ec7 s\u1edf h\u1eefu c\u1ee7a h\u1ecd l\u00e0 bao nhi\u00eau? \u00a0\u00a0\u00a0 Ph\u1ea7n n\u00e0y cho ng\u01b0\u1eddi \u0111\u1ecdc bi\u1ebft c\u00f4ng ty s\u1ebd \u0111i theo h\u01b0\u1edbng n\u00e0o. Qu\u00fd v\u1ecb mong \u0111\u1ea1t \u0111\u01b0\u1ee3c g\u00ec trong v\u00f2ng 1, 3, 5 v\u00e0 10 n\u0103m t\u1edbi? Li\u00ean h\u1ec7 nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y v\u1edbi kho\u1ea3n \u0111\u1ea7u t\u01b0 qu\u00fd v\u1ecb c\u1ea7n \u0111\u1ec3 cho nh\u00e0 \u0111\u1ea7u t\u01b0 hi\u1ec3u t\u1ea1i sao qu\u00fd v\u1ecb c\u1ea7n ti\u1ec1n c\u1ee7a h\u1ecd v\u00e0 qu\u00fd v\u1ecb d\u1ef1 \u0111\u1ecbnh d\u00f9ng ti\u1ec1n \u0111\u00f3 \u0111\u1ec3 l\u00e0m g\u00ec. Gi\u1ea3i th\u00edch ph\u01b0\u01a1ng ph\u00e1p ti\u1ebfp c\u1eadn t\u1ed5ng th\u1ec3 \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau t\u0103ng tr\u01b0\u1edfng v\u00e0 l\u1ee3i nhu\u1eadn b\u1eb1ng ng\u00f4n ng\u1eef l\u1ea1c quan, nh\u01b0ng \u0111\u1ea3m b\u1ea3o ph\u1ea3i th\u1ef1c ti\u1ec5n. \u00a0\u00a0\u00a0 \u0110\u00e2y l\u00e0 l\u00fac qu\u00fd v\u1ecb gi\u1ea3i th\u00edch cho nh\u00e0 \u0111\u1ea7u t\u01b0 l\u00e0m th\u1ebf n\u00e0o h\u1ecd thu h\u1ed3i l\u1ea1i v\u1ed1n \u0111\u00e3 b\u1ecf ra, theo qu\u00fd v\u1ecb s\u1ed1 l\u1ee3i nhu\u1eadn tr\u00ean v\u1ed1n \u0111\u1ea7u t\u01b0 h\u1ecd s\u1ebd thu \u0111\u01b0\u1ee3c l\u00e0 bao nhi\u00eau v\u00e0 trong khung th\u1eddi gian l\u00e0 bao nhi\u00eau. Chi\u1ebfn l\u01b0\u1ee3c r\u00fat kh\u1ecfi c\u00f4ng ty c\u00f3 th\u1ec3 bao g\u1ed3m vi\u1ec7c b\u00e1n ho\u1eb7c s\u00e1p nh\u1eadp c\u00f4ng ty, \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd mua l\u1ea1i, ph\u00e1t h\u00e0nh c\u1ed5 phi\u1ebfu l\u1ea7n \u0111\u1ea7u cho c\u00f4ng ch\u00fang (IPO) ho\u1eb7c b\u00e1n cho t\u01b0 nh\u00e2n.<\/p>\n 4. S\u1ea3n ph\u1ea9m & D\u1ecbch v\u1ee5<\/strong><\/p>\n M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 v\u00e0 c\u00f4ng ngh\u1ec7. B\u00ecnh lu\u1eadn v\u1ec1 gi\u00e1 c\u1ea3, d\u1ecbch v\u1ee5, h\u1ed7 tr\u1ee3, b\u1ea3o h\u00e0nh, s\u1ea3n xu\u1ea5t\u2026. L\u1ee3i th\u1ebf c\u1ee7a s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a qu\u00fd v\u1ecb l\u00e0 g\u00ec v\u00e0 so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh th\u00ec ra sao. L\u1ecbch bi\u1ec3u tung nh\u1eefng s\u1ea3n ph\u1ea9m n\u00e0y ra th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u1ea7n th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c khung th\u1eddi gian n\u00e0y? C\u00f3 s\u1ef1 tham gia c\u1ee7a c\u00e1c nh\u00e0 kinh doanh kh\u00e1c kh\u00f4ng v\u00e0 n\u1ebfu c\u00f3 th\u00ec h\u1ecd l\u00e0 ai v\u00e0 vai tr\u00f2 c\u1ee7a h\u1ecd nh\u01b0 th\u1ebf n\u00e0o. S\u1ea3n ph\u1ea9m c\u1ee7a qu\u00fd v\u1ecb \u0111\u00e3 \u0111\u01b0\u1ee3c ki\u1ec3m tra\/\u0111\u00e1nh gi\u00e1 ch\u01b0a v\u00e0 n\u1ebfu c\u00f3 th\u00ec \u0111\u01b0\u1ee3c l\u00e0m \u1edf \u0111\u00e2u, khi n\u00e0o v\u00e0 k\u1ebft qu\u1ea3 ra sao. Li\u1ec7u c\u00f3 k\u1ebf ho\u1ea1ch cho c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng lai ho\u1eb7c d\u00f2ng s\u1ea3n ph\u1ea9m th\u1ebf h\u1ec7 ti\u1ebfp theo kh\u00f4ng? v\u00e0 n\u1ebfu c\u00f3 th\u00ec \u0111\u00f3 l\u00e0 s\u1ea3n ph\u1ea9m g\u00ec v\u00e0 khi n\u00e0o s\u1ebd \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t? Nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi n\u00e0y c\u00f3 \u0111\u01b0\u1ee3c g\u1ed9p v\u00e0o doanh thu v\u00e0 d\u1ef1 to\u00e1n chi ph\u00ed kh\u00f4ng? Ph\u00e2n t\u00edch ng\u00e0nh: xu h\u01b0\u1edbng, tri\u1ec3n v\u1ecdng nhu c\u1ea7u, nh\u1eefng r\u00e0o c\u1ea3n \u0111\u1ed1i v\u1edbi gia nh\u1eadp th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u0103ng tr\u01b0\u1edfng, \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ed5i m\u1edbi v\u00e0 c\u00f4ng ngh\u1ec7, t\u00e1c \u0111\u1ed9ng c\u1ee7a n\u1ec1n kinh t\u1ebf, ch\u00ednh ph\u1ee7 v\u00e0 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a ng\u00e0nh; M\u1ecdi doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng trong ph\u1ea1m vi c\u1ee7a m\u1ed9t ng\u00e0nh n\u00e0o \u0111\u00f3. K\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a qu\u00fd v\u1ecb ph\u1ea3i n\u00eau \u0111\u01b0\u1ee3c c\u00e1c l\u1ef1c l\u01b0\u1ee3ng \u0111ang tham gia trong ng\u00e0nh c\u1ee7a m\u00ecnh, nh\u1eefng xu h\u01b0\u1edbng v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u01a1 b\u1ea3n theo th\u1eddi gian, v\u00e0 c\u00f4ng ty c\u1ee7a qu\u00fd v\u1ecb kh\u1edbp \u1edf ch\u1ed7 n\u00e0o. Tr\u00ecnh di\u1ec5n cho ng\u01b0\u1eddi ngo\u00e0i bi\u1ebft qu\u00fd v\u1ecb am hi\u1ec3u v\u00e0 \u0111\u00e3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c c\u00e1c nh\u00e2n t\u1ed1 quan tr\u1ecdng c\u1ee7a ng\u00e0nh m\u00ecnh, x\u00e2y d\u1ef1ng n\u1ec1n t\u1ea3ng cho s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a c\u00f4ng ty c\u1ee7a qu\u00fd v\u1ecb. H\u00e3y ngh\u0129 v\u1ec1 ng\u00e0nh c\u1ee7a qu\u00fd v\u1ecb nh\u01b0 l\u00e0 nh\u1eefng c\u00f4ng ty cung c\u1ea5p s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1 nh\u01b0 c\u1ee7a qu\u00fd v\u1ecb. \u0110i\u1ec1u n\u00e0y bao g\u1ed3m c\u00e1c c\u00f4ng ty b\u00e1n nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 t\u01b0\u01a1ng t\u1ef1, c\u0169ng nh\u01b0 c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 b\u1ed5 tr\u1ee3 ho\u1eb7c b\u1ed5 sung. B\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o n\u1eb1m \u1edf gi\u1eefa m\u1ed9t \u0111\u1ea7u l\u00e0 cung c\u1ea5p nguy\u00ean li\u1ec7u th\u00f4 v\u00e0 \u0111\u1ea7u kia l\u00e0 k\u00eanh ph\u00e2n ph\u1ed1i lo\u1ea1i s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a qu\u00fd v\u1ecb \u0111\u1ec1u n\u0103m trong ng\u00e0nh c\u1ee7a qu\u00fd v\u1ecb.<\/p>\n Trong ph\u1ea7n ph\u00e2n t\u00edch ng\u00e0nh c\u1ee7a k\u1ebf ho\u1ea1ch kinh doanh, h\u00e3y tr\u1ea3 l\u1eddi cho c\u00e1c c\u00e2u h\u1ecfi d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n \u00a0\u00a0\u00a0 Quy m\u00f4 c\u1ee7a ng\u00e0nh m\u00ecnh nh\u01b0 th\u1ebf n\u00e0o x\u00e9t c\u1ea3 v\u1ec1 doanh thu v\u00e0 s\u1ed1 c\u00f4ng ty? 6. Ph\u00e2n t\u00edch Th\u1ecb tr\u01b0\u1eddng<\/strong><\/p>\n Ph\u1ea7n n\u00e0y trong k\u1ebf ho\u1ea1ch kinh doanh n\u00ean tr\u00ecnh b\u00e0y v\u1ec1 quy m\u00f4 th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng, t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, ph\u00e2n t\u00edch c\u1ea1nh tranh, d\u1ef1 b\u00e1o th\u1ecb ph\u1ea7n, giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n t\u01b0\u01a1ng \u0111\u1ed1i, v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. \u0110i\u1ec1u quan tr\u1ecdng l\u00e0 m\u00f4 t\u1ea3 t\u1ed5ng th\u1ec3 th\u1ecb tr\u01b0\u1eddng c\u0169ng nh\u01b0 ph\u00e2n \u0111o\u1ea1n m\u1ee5c ti\u00eau m\u00e0 qu\u00fd v\u1ecb \u0111ang m\u1ee5c ti\u00eau. Qu\u00fd v\u1ecb n\u00ean th\u1ea3o lu\u1eadn nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng \u0111ang di\u1ec5n ra tr\u00ean th\u1ecb tr\u01b0\u1eddng, xu h\u01b0\u1edbng ng\u1eafn v\u00e0 d\u00e0i h\u1ea1n, t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng ngh\u1ec7, quy \u0111\u1ecbnh c\u1ee7a ch\u00ednh ph\u1ee7 v\u00e0 n\u1ec1n kinh t\u1ebf. \u0110i\u1ec1u c\u1ed1t y\u1ebfu l\u00e0 ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau trong k\u1ebf ho\u1ea1ch kinh doanh \u2013 nh\u00e0 \u0111\u1ea7u t\u01b0 c\u1ea7n th\u00f4ng tin n\u00e0y. Kh\u00e1ch h\u00e0ng c\u1ee7a qu\u00fd v\u1ecb hi\u1ec7n nay l\u00e0 ai v\u00e0 m\u00f4 t\u1ea3 chi ti\u1ebft \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u1ecd. Cung c\u1ea5p th\u00f4ng tin nh\u01b0: tu\u1ed5i, gi\u1edbi t\u00ednh, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, thu nh\u1eadp, s\u1ee9c mua t\u01b0\u01a1ng \u1ee9ng, v\u00e0 h\u01a1n n\u1eefa (n\u1ebfu c\u1ea7n)<\/p>\n M\u1ee5c ti\u00eau c\u1ee7a ph\u1ea7n n\u00e0y nh\u1eb1m x\u00e2y d\u1ef1ng m\u1ed9t h\u1ed3 s\u01a1 v\u1ec1 kh\u00e1ch h\u00e0ng \u0111i\u1ec3n h\u00ecnh c\u1ee7a qu\u00fd v\u1ecb. Qu\u00fd v\u1ecb c\u00e0ng m\u00f4 t\u1ea3 c\u00e1c \u0111\u1eb7c t\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng r\u00f5 r\u00e0ng bao nhi\u00eau, c\u00e0ng d\u1ec5 x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh marketing \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n Th\u00f4ng tin v\u00e0 nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o ph\u1ea7n th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau n\u00ean l\u1ea5y t\u1eeb ngu\u1ed3n s\u01a1 c\u1ea5p v\u00e0 th\u1ee9 c\u1ea5p. Ngu\u1ed3n s\u01a1 c\u1ea5p bao g\u1ed3m th\u00f4ng tin qu\u00fd v\u1ecb ph\u00e1t hi\u1ec7n ra ho\u1eb7c \u0111\u00fac k\u1ebft \u0111\u01b0\u1ee3c t\u1eeb quan s\u00e1t c\u1ee7a b\u1ea3n than v\u00e0 nghi\u00ean c\u1ee9u, nh\u01b0 l\u00e0 nghi\u00ean c\u1ee9u c\u1ee7a c\u00e1 nh\u00e2n, k\u1ebft qu\u1ea3 b\u1ea3ng \u0111i\u1ec1u tra, \u0111i th\u0103m th\u1ef1c \u0111\u1ecba, v\u00e0 \u0111\u1ed1i tho\u1ea1i v\u1edbi chuy\u00ean gia trong ng\u00e0nh. M\u00f4 t\u1ea3 ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ee7a qu\u00fd v\u1ecb. H\u1ecd l\u00e0 ai, \u1edf \u0111\u00e2u v\u00e0 c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi? S\u1ed1 l\u01b0\u1ee3ng n\u00e0y \u0111ang t\u0103ng hay gi\u1ea3m v\u00e0 t\u1ea1i sao? C\u00f3 s\u1ef1 t\u1eadp trung v\u1ec1 \u0111\u1ecba l\u00fd kh\u00f4ng? \u0110\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a qu\u00fd v\u1ecb ch\u1ec9 l\u00e0 th\u1ecb tr\u01b0\u1eddng n\u1ed9i \u0111\u1ecba hay c\u00f3 th\u1ec3 g\u1ed3m c\u1ea3 c\u00e1c c\u01a1 h\u1ed9i qu\u1ed1c t\u1ebf? L\u00e0m th\u1ebf n\u00e0o ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng? L\u00e0m th\u1ebf n\u00e0o kh\u00e1ch h\u00e0ng bi\u1ebft \u0111\u01b0\u1ee3c c\u00f4ng ty, th\u01b0\u01a1ng hi\u1ec7u, h\u00ecnh \u1ea3nh v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a qu\u00fd v\u1ecb? Ai s\u1ebd ch\u1ecbu tr\u00e1ch nhi\u1ec7m b\u00e1n h\u00e0ng v\u00e0 marketing v\u00e0 th\u00f4ng tin n\u1ec1n v\u1ec1 h\u1ecd.<\/p>\n Ph\u1ea7n marketing & b\u00e1n h\u00e0ng n\u00ean bao qu\u00e1t nh\u1eefng ch\u1ee7 \u0111\u1ec1 d\u01b0\u1edbi \u0111\u00e2y:<\/p>\n \u00a0\u00a0\u00a0 Chi\u1ebfn l\u01b0\u1ee3c b\u00e1n h\u00e0ng \/ ph\u00e2n ph\u1ed1i \u00a0\u00a0\u00a0 Qu\u1ea3ng c\u00e1o v\u00e0 x\u00fac ti\u1ebfn b\u00e1n h\u00e0ng \u00a0\u00a0\u00a0 Chi\u1ebfn l\u01b0\u1ee3c \/ k\u1ebf ho\u1ea1ch l\u1eadp trang website 9. Ph\u00e2n t\u00edch C\u1ea1nh tranh<\/strong><\/p>\n \u0110\u1ed1i th\u1ee7 c\u1ea1nh tranh \u0111\u00e3 \u0111i tr\u01b0\u1edbc b\u1ea1n tr\u00ean th\u1ecb tr\u01b0\u1eddng. H\u1ecd \u0111\u00e3 thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c v\u1ecb tr\u00ed, ph\u00e2n ph\u1ed1i, ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00f3 kh\u00e1ch h\u00e0ng. S\u1ef1 s\u1ed1ng c\u00f2n c\u1ee7a doanh nghi\u1ec7p qu\u00fd v\u1ecb ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng c\u00f4ng ty gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n t\u1eeb tay c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u2013 ho\u1eb7c chi\u1ebfm l\u0129nh \u0111\u01b0\u1ee3c m\u1ed9t ph\u00e2n \u0111o\u1ea1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng h\u1ecb\u00ean ch\u01b0a \u0111\u01b0\u1ee3c khai th\u00e1c. Qu\u00fd v\u1ecb c\u0169ng c\u00f3 th\u1ec3 tr\u00ecnh b\u00e0y m\u00ecnh c\u00f3 \u01b0u th\u1ebf h\u01a1n \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh \u1edf ch\u1ed7 n\u00e0o? T\u1ea1i sao kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ecdn qu\u00fd v\u1ecb ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 c\u00e1c c\u00f4ng ty kh\u00e1c? Ai \u0111ang chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1ea1i sao h\u1ecd l\u00e0m \u0111\u01b0\u1ee3c nh\u01b0 v\u1eady? \u0110i\u1ec3m d\u1ec5 b\u1ecb t\u1ed5n th\u01b0\u01a1ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh l\u00e0 \u1edf ch\u1ed7 n\u00e0o v\u00e0 l\u00e0m th\u1ebf n\u00e0o c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c nh\u1eefng \u0111i\u1ec3m y\u1ebfu n\u00e0y. Li\u1ec7t k\u00ea nh\u1eefng m\u1eb7t m\u1ea1nh v\u00e0 m\u1eb7t y\u1ebfu c\u1ee7a t\u1eebng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u1edbi m\u1ed9t c\u00e1ch nh\u00ecn kh\u00e1ch quan. \u0110\u00e2y l\u00e0 nh\u1eefng v\u1ea5n \u0111\u1ec1 qu\u00fd v\u1ecb c\u1ea7n c\u00e2n nh\u1eafc khi ho\u00e0n t\u1ea5t ph\u00e2n t\u00edch c\u1ea1nh tranh. Ph\u1ea7n n\u00e0y n\u00ean g\u1ed3m nh\u1eefng m\u1ee5c sau:<\/p>\n \u00a0\u00a0\u00a0 T\u1ed5ng quan 10. \u0110\u1ed9i ng\u0169 qu\u1ea3n l\u00fd<\/strong><\/p>\n Trong khi ph\u1ea7n T\u00f3m t\u1eaft T\u1ed5ng qu\u00e1t c\u00f3 m\u1ed9t \u0111o\u1ea1n r\u1ea5t ng\u1eafn v\u1ec1 \u0111\u1ed9 ng\u0169 qu\u1ea3n l\u00fd ch\u1ee7 ch\u1ed1t, ph\u1ea7n n\u00e0y n\u00ean \u0111i v\u00e0o chi ti\u1ebft t\u1eebng c\u00e1 nh\u00e2n \u0111\u01b0\u1ee3c giao tr\u1ecdng tr\u00e1ch qu\u1ea3n l\u00fd ti\u1ec1n c\u1ee7a nh\u00e0 \u0111\u1ea7u t\u01b0. Nh\u1ea5n m\u1ea1nh kinh nghi\u1ec7m v\u00e0 th\u00e0nh c\u00f4ng tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n Ph\u1ea7n n\u00e0y n\u00ean bao g\u1ed3m:<\/p>\n \u00a0\u00a0\u00a0 S\u01a1 y\u1ebfu l\u00fd l\u1ecbch t\u00f3m t\u1eaft \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd ch\u1ee7 ch\u1ed1t S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c M\u1ed9t b\u1ea3ng s\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c \u0111\u01a1n gi\u1ea3n s\u1ebd gi\u00fap gi\u1ea3i th\u00edch c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c c\u00f4ng ty, c\u1ea5u tr\u00fac b\u00e1o c\u00e1o v\u00e0 c\u00e1c v\u1ecb tr\u00ed. B\u1ea3ng s\u01a1 \u0111\u1ed3 n\u00ean ph\u1ea3n \u1ea3nh c\u00e1c v\u1ecb tr\u00ed hi\u1ec7n nay v\u00e0 trong t\u01b0\u01a1ng lai ho\u1eb7c c\u00f3 th\u1ec3 \u0111\u01b0a ra hai b\u1ea3ng \u2013 tr\u01b0\u1edbc v\u00e0 sau khi c\u00f3 kinh ph\u00ed. Hai b\u1ea3ng n\u00e0y s\u1ebd h\u1eefu \u00edch h\u01a1n n\u1ebfu qu\u00fd v\u1ecb d\u1ef1 b\u00e1o \u0111\u01b0\u1ee3c nh\u1eefng thay \u0111\u1ed5i quan tr\u1ecdng trong c\u01a1 c\u1ea5u t\u1ed5 ch\u1ee9c sau khi c\u00f3 kinh ph\u00ed.<\/p>\n B\u1ea3ng b\u1ed1 tr\u00ed nh\u00e2n l\u1ef1c Qu\u00fd v\u1ecb d\u1ef1 \u0111\u1ecbnh b\u1ed5 nhi\u1ec7m c\u00e1c c\u01b0\u01a1ng v\u1ecb n\u00e0o v\u00e0 khi n\u00e0o. \u0110i\u1ec1u n\u00e0y n\u00ean g\u1eafn v\u1edbi vi\u1ec7c s\u1eed d\u1ee5ng ngu\u1ed3n thu v\u00e0 d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh.<\/p>\n Ban T\u01b0 v\u1ea5n M\u1ed9t Ban t\u01b0 v\u1ea5n t\u1ed1t c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t t\u00e0i s\u1ea3n gi\u00e1 tr\u1ecb gi\u00fap c\u00f4ng ty \u0111i qua \u0111\u01b0\u1ee3c b\u00e3i m\u00ecn v\u00e0 ph\u00e1t tri\u1ec3n ch\u1eafc ch\u1eafn. H\u00e3y t\u00ecm nh\u1eefng ng\u01b0\u1eddi l\u00e0 chuy\u00ean gia trong c\u00e1c l\u0129nh v\u1ef1c t\u01b0\u01a1ng \u1ee9ng (k\u1ebf to\u00e1n, lu\u1eadt ph\u00e1p, c\u00f4ng ngh\u1ec7, h\u1ecdc gi\u1ea3, t\u01b0 v\u1ea5n, v.v\u2026). T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 \u0111\u01b0a v\u00e0o k\u1ebf ho\u1ea1ch kinh doanh \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y c\u1ea7n h\u1ed7 tr\u1ee3 cho c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u00e0 d\u1ef1 b\u00e1o v\u1ec1 t\u00e0i ch\u00ednh c\u1ee7a qu\u00fd v\u1ecb. N\u00f3i c\u00e1ch kh\u00e1c, ng\u01b0\u1eddi \u0111\u1ecdc kh\u00f4ng n\u00ean ng\u1ea1c nhi\u00ean khi xem d\u1ef1 b\u00e1o doanh thu trong v\u00f2ng n\u0103m n\u0103m b\u1edfi v\u00ec qu\u00fd v\u1ecb \u0111\u00e3 cho h\u1ecd th\u00f4ng tin chi ti\u1ebft v\u1ec1 th\u1ecb tr\u01b0\u1eddng, c\u01a1 h\u1ed9i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. Qu\u00fd v\u1ecb \u0111\u00e3 m\u00f4 t\u1ea3 l\u1ee3i th\u1ebf so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh; qu\u00fd v\u1ecb \u0111\u00e3 li\u1ec7t k\u00ea c\u00e1ch ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 gi\u00fap \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u1ec1 ra. D\u1ef1 b\u00e1o n\u00ean c\u00f3 t\u00ednh l\u00f4gic v\u1edbi nh\u1eefng g\u00ec qu\u00fd v\u1ecb \u0111\u01b0a v\u00e0o trong k\u1ebf ho\u1ea1ch n\u00e0y.<\/p>\n Ph\u1ea7n n\u00e0y n\u00ean cung c\u1ea5p cho ng\u01b0\u1eddi \u0111\u1ecdc l\u00fd do t\u1ea1i sao qu\u00fd v\u1ecb \u0111\u01b0a ra d\u1ef1 b\u00e1o t\u00e0i ch\u00ednh v\u00e0 n\u00ean \u0111\u1ec1 c\u1eadp \u0111\u1ebfn nh\u1eefng m\u1ee5c sau:<\/p>\n \u00a0\u00a0\u00a0 T\u1ed5ng doanh s\u1ed1 12. B\u00e1o c\u00e1o T\u00e0i ch\u00ednh<\/strong><\/p>\n Qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh t\u1ed1t l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 doanh nghi\u1ec7p duy tr\u00ec kh\u1ea3 n\u0103ng sinh l\u1ee3i v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng chi tr\u1ea3. Qu\u00fd v\u1ecb qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p m\u00ecnh t\u1ed1t \u0111\u1ebfn m\u1ee9c n\u00e0o l\u00e0 v\u1ea5n \u0111\u1ec1 then ch\u1ed1t \u0111\u1ed1i v\u1edbi m\u1ecdi cu\u1ed9c kinh doanh th\u00e0nh c\u00f4ng. M\u1ed7i n\u0103ng h\u00e0ng ngh\u00ecn doanh nghi\u1ec7p \u0111\u1ea7y ti\u1ec1m n\u0103ng th\u00e0nh \u0111\u1ea1t b\u1ecb thua l\u1ed7 b\u1edfi qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh k\u00e9m. V\u1edbi t\u01b0 c\u00e1ch l\u00e0 ch\u1ee7 doanh nghi\u1ec7p, qu\u00fd v\u1ecb c\u1ea7n x\u00e1c \u0111\u1ecbnh v\u00e0 th\u1ef1c hi\u1ec7n ch\u00ednh s\u00e1ch t\u00e0i ch\u00ednh d\u1eabn t\u1edbi v\u00e0 b\u1ea3o \u0111\u1ea3m qu\u00fd v\u1ecb s\u1ebd ho\u00e0n th\u00e0nh ngh\u0129a v\u1ee5 t\u00e0i ch\u00ednh c\u1ee7a m\u00ecnh. \u0110\u1ec3 qu\u1ea3n l\u00fd t\u00e0i ch\u00ednh m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3, l\u1eadp k\u1ebf ho\u1ea1ch ng\u00e2n s\u00e1ch t\u1ed1t v\u00e0 th\u1ef1c ti\u1ec5n b\u1eb1ng c\u00e1ch x\u00e1c \u0111\u1ecbnh s\u1ed1 ti\u1ec1n th\u1ef1c t\u1ebf c\u1ea7n \u0111\u1ec3 m\u1edf doanh nghi\u1ec7p (chi ph\u00ed kh\u1edfi s\u1ef1 doanh nghi\u1ec7p) v\u00e0 s\u1ed1 ti\u1ec1n c\u1ea7n \u0111\u1ec3 duy tr\u00ec ho\u1ea1t \u0111\u1ed9ng (chi ph\u00ed v\u1eadn h\u00e0nh). B\u01b0\u1edbc \u0111\u1ea7u ti\u00ean \u0111\u1ec3 xay d\u1ef1ng m\u1ed9t k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh t\u1ed1t l\u00e0 ho\u00e0n t\u1ea5t b\u00e1o c\u00e1o thu nh\u1eadp, ph\u00e2n t\u00edch d\u00f2ng ti\u1ec1n m\u1eb7t v\u00e0 b\u1ea3ng c\u00e2n \u0111\u1ed1i t\u00e0i s\u1ea3n \u2013 n\u1ebfu c\u00f4ng ty c\u1ee7a qu\u00fd v\u1ecb c\u00f3 doanh thu.<\/p>\n \u00a0\u00a0\u00a0 B\u00e1o c\u00e1o thu nh\u1eadp<\/p>\n \u00a0\u00a0\u00a0 C\u00f4ng c\u1ee5 \u0111\u1ea7u ti\u00ean cho vi\u1ec7c b\u00e1o c\u00e1o t\u00e0i ch\u00ednh t\u1ed1t l\u00e0 B\u00e1o c\u00e1o Thu nh\u1eadp. \u0110\u00e2y l\u00e0 th\u01b0\u1edbc \u0111o doanh s\u1ed1 v\u00e0 chi ph\u00ed c\u1ee7a c\u00f4ng ty trong m\u1ed9t kho\u1ea3ng th\u1eddi gian x\u00e1c \u0111\u1ecbnh. B\u00e1o c\u00e1o n\u00e0y \u0111\u01b0\u1ee3c so\u1ea1n \u0111\u1ecbnh k\u1ef3 (h\u00e0ng th\u00e1ng trong n\u0103m \u0111\u1ea7u ti\u00ean v\u00e0 h\u00e0ng n\u0103m trong su\u1ed1t n\u0103m n\u0103m) \u0111\u1ec3 cho th\u1ea5y k\u1ebft qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng trong kho\u1ea3ng th\u1eddi gian k\u1ebf to\u00e1n n\u00e0y. B\u00e1o c\u00e1o n\u00e0y n\u00ean tu\u00e2n th\u1ee7 nh\u1eefng Nguy\u00ean t\u1eafc K\u1ebf to\u00e1n \u0111\u00e3 \u0111\u01b0\u1ee3c th\u1ed1ng nh\u1ea5t chung (GAAP) v\u00e0 c\u00f3 th\u00f4ng tin v\u1ec1 doanh thu v\u00e0 chi ph\u00ed kh\u00f4ng t\u00ednh \u0111\u1ebfn t\u00ednh ch\u1ea5t c\u1ee7a doanh nghi\u1ec7p.<\/p>\n \u00a0\u00a0\u00a0 Ph\u00e2n t\u00edch d\u00f2ng ti\u1ec1n m\u1eb7t<\/p>\n \u00a0\u00a0\u00a0 Ph\u00e2n t\u00edch d\u00f2ng ti\u1ec1n m\u1eb7t \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebft \u0111\u1ec3 cho th\u1ea5y qu\u00fd v\u1ecb \u0111ang d\u00f9ng ti\u1ec1n v\u00e0o \u0111\u00e2u v\u00e0 v\u1edbi t\u1ed1c \u0111\u1ed9 n\u00e0o (t\u1ed1c \u0111\u1ed9 \u0111\u1ed1t ch\u00e1y). B\u1ea3n ph\u00e2n t\u00edch n\u00e0y \u0111\u01b0\u1ee3c nh\u00e0 \u0111\u1ea7u t\u01b0 r\u1ea5t quan t\u00e2m b\u1edfi v\u00ec nh\u00e0 \u0111\u1ea7u t\u01b0 mu\u1ed1n xem khi n\u00e0o qu\u00fd v\u1ecb d\u1ef1 b\u00e1o c\u00f3 d\u00f2ng ti\u1ec1n m\u1eb7t t\u1ed1t \u2013 ti\u1ec1n v\u00e0o nhi\u1ec1u h\u01a1n ti\u1ec1n ra. \u00a0\u00a0\u00a0 B\u1ea3n c\u00e2n \u0111\u1ed1i t\u00e0i s\u1ea3n cho th\u1ea5y b\u1ee9c tranh v\u1ec1 s\u1ee9c kh\u1ecfe t\u00e0i ch\u00ednh c\u1ee7a doanh nghi\u1ec7p t\u1ea1i m\u1ed9t th\u1eddi \u0111i\u1ec3m x\u00e1c \u0111\u1ecbnh, th\u01b0\u1eddng l\u00e0 k\u1ebft th\u00fac th\u1eddi k\u1ef3 k\u1ebf to\u00e1n. B\u1ea3n n\u00e0y li\u1ec7t k\u00ea chi ti\u1ebft c\u00e1c t\u00e0i s\u1ea3n h\u1eefu h\u00ecnh v\u00e0 v\u00f4 h\u00ecnh m\u00e0 doanh nghi\u1ec7p s\u1edf h\u1eefu (\u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 t\u00e0i s\u1ea3n c\u00f3) v\u00e0 kho\u1ea3n ti\u1ec1n m\u00e0 doanh ngh\u1ecb\u00eap n\u1ee3, ho\u1eb7c l\u00e0 \u0111\u1ed1i v\u1edbi ch\u1ee7 n\u1ee3 (t\u00e0i s\u1ea3n n\u1ee3) ho\u1eb7c l\u00e0 \u0111\u1ed1i v\u1edbi ch\u1ee7 s\u1edf h\u1eefu (v\u1ed1n g\u00f3p c\u1ee7a c\u1ed5 \u0111\u00f4ng ho\u1eb7c gi\u00e1 tr\u1ecb t\u1ecbnh c\u1ee7a doanh nghi\u1ec7p).<\/p>\n 13. Chi\u1ebfn l\u01b0\u1ee3c R\u00fat lui kh\u1ecfi c\u00f4ng ty<\/strong><\/p>\n \u0110\u1ec3 thu h\u00fat v\u1ed1n \u0111\u1ea7u t\u01b0 cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh, \u0111i\u1ec1u m\u1ea5u ch\u1ed1t l\u00e0 ph\u1ea3i c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch r\u00fat lui d\u00e0nh cho nh\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 thu h\u1ed3i v\u1ed1n c\u1ee7a m\u00ecnh v\u00e0 r\u00fat kh\u1ecfi c\u00f4ng ty c\u1ee7a qu\u00fd v\u1ecb. Ph\u1ea7n vi\u1ebft v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c r\u00fat lui kh\u1ecfi doanh nghi\u1ec7p c\u1ee7a qu\u00fd v\u1ecb c\u0169ng n\u00ean n\u00eau tra k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n cho doanh ngh\u1ecb\u00eap m\u00ecnh. \u0110i\u1ec1u quan tr\u1ecdng ph\u1ea3i ngh\u0129 qua h\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y v\u00e0 quy\u1ebft \u0111\u1ecbnh qu\u00fd v\u1ecb d\u1ef1 \u0111\u1ecbnh l\u00e0m g\u00ec v\u1edbi doanh nghi\u1ec7p c\u1ee7a m\u00ecnh tr\u01b0\u1edbc khi qu\u00fd v\u1ecb c\u00f3 th\u1ec3 tr\u1ea3 l\u1eddi m\u1ed9t c\u00e1ch th\u1ea5u \u0111\u00e1o nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y, v\u00e0 x\u1eed l\u00fd \u0111\u01b0\u1ee3c c\u00e1c v\u1ea5n \u0111\u1ec1 li\u00ean quan t\u1edbi vi\u1ec7c l\u00e0m th\u1ebf n\u00e0o nh\u00e0 \u0111\u1ea7u t\u01b0 c\u00f3 th\u1ec3 r\u00fat lui kh\u1ecfi doanh nghi\u1ec7p c\u1ee7a qu\u00fd v\u1ecb. \u00a0\u00a0\u00a0 B\u00e1n c\u1ed5 phi\u1ebfu ra c\u00f4ng ch\u00fang l\u1ea7n \u0111\u1ea7u (Initial Public Offering) (m\u1ed9t s\u1ef1 ki\u1ec7n r\u1ea5t hi\u1ebfm \u0111\u1ed1i v\u1edbi c\u00e1c c\u00f4ng ty m\u1edbi th\u00e0nh l\u1eadp) Vi\u1ec7c l\u00ean k\u1ebf ho\u1ea1ch kinh doanh, t\u00ecm \u0111\u1ed1i t\u00e1c \u0111\u1ea7u t\u01b0 l\u00e0 v\u1ea5n \u0111\u1ec1 \u0111au \u0111\u1ea7u cho c\u00e1c b\u1ea1n tr\u1ebb kh\u1edfi nghi\u1ec7p. Quang Binh Today xin gi\u1edbi thi\u1ec7u \u0111\u1ebfn c\u00e1c b\u1ea1n b\u1ea3n k\u1ebf ho\u1ea1ch kinh doanh. K\u1ebf ho\u1ea1ch kinh doanh l\u00e0 m\u1ed9t v\u0103n ki\u1ec7n. V\u0103n ki\u1ec7n n\u00e0y c\u1ea7n ph\u1ea3i c\u00f3 nh\u1eefng m\u1ee5c nh\u01b0 sau: \u00a0\u00a0\u00a0 […]<\/p>\n","protected":false},"author":8,"featured_media":1482,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":""},"categories":[82],"tags":[],"yst_prominent_words":[],"_links":{"self":[{"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/posts\/1483"}],"collection":[{"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/comments?post=1483"}],"version-history":[{"count":0,"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/posts\/1483\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/media\/1482"}],"wp:attachment":[{"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/media?parent=1483"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/categories?post=1483"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/tags?post=1483"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/quangbinhtoday.com\/wp-json\/wp\/v2\/yst_prominent_words?post=1483"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
B\u1ea3ng m\u1ee5c l\u1ee5c s\u1ebd gi\u00fap ng\u01b0\u1eddi \u0111\u1ecdc d\u1ec5 d\u00e0ng theo d\u00f5i k\u1ebf ho\u1ea1ch kinh doanh c\u1ee7a qu\u00fd v\u1ecb.
\u2014 \u2014 \u0111\u1ecdc ti\u1ebfp \u2014 \u2014
2. T\u00f3m t\u1eaft t\u1ed5ng qu\u00e1t<\/strong><\/p>\n
\u00a0\u00a0\u00a0 \u0110i\u1ec3m l\u1ea1i c\u01a1 h\u1ed9i<\/p>\n
\u00a0\u00a0\u00a0 T\u00f3m t\u1eaft th\u1ecb tr\u01b0\u1eddng<\/p>\n
\u00a0\u00a0\u00a0 T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t (\u0111i\u1ec1u g\u00ec l\u00e0m qu\u00fd v\u1ecb kh\u00e1c v\u1edbi ng\u01b0\u1eddi kh\u00e1c)<\/p>\n
\u00a0\u00a0\u00a0 M\u00f4 t\u1ea3 s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5<\/p>\n
\u00a0\u00a0\u00a0 S\u01a1 y\u1ebfu l\u00fd l\u1ecbch \u0111\u1ed9i ng\u0169 qu\u1ea3n l\u00fd<\/p>\n
\u00a0\u00a0\u00a0 B\u1ea3n ch\u1ea5t v\u00e0 s\u1eed d\u1ee5ng ngu\u1ed3n thu<\/p>\n
\u00a0\u00a0\u00a0 Th\u1ef1c tr\u1ea1ng<\/p>\n
\u00a0\u00a0\u00a0 M\u1ee5c ti\u00eau t\u01b0\u01a1ng lai<\/p>\n
\u00a0\u00a0\u00a0 Chi\u1ebfn l\u01b0\u1ee3c r\u00fat kh\u1ecfi c\u00f4ng ty<\/p>\n
5. Ph\u00e2n t\u00edch Ng\u00e0nh<\/strong><\/p>\n
\u00a0\u00a0\u00a0 Th\u1ea3o lu\u1eadn \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a ng\u00e0nh n\u00e0y nh\u01b0: xu h\u01b0\u1edbng t\u0103ng tr\u01b0\u1edfng, \u0111\u01a1n v\u1ecb b\u00e1n ra ho\u1eb7c s\u1ed1 nh\u00e2n c\u00f4ng.
\u00a0\u00a0\u00a0 Nh\u1eefng nh\u00e2n t\u1ed1 n\u00e0o \u1ea3nh h\u01b0\u1edfng t\u1edbi t\u0103ng tr\u01b0\u1edfng ho\u1eb7c suy tho\u00e1i c\u1ee7a ng\u00e0nh?
\u00a0\u00a0\u00a0 Xu h\u01b0\u1edbng trong nh\u1eefng n\u0103m tr\u01b0\u1edbc l\u00e0 g\u00ec?
\u00a0\u00a0\u00a0 D\u1ef1 b\u00e1o xu h\u01b0\u1edbng trong nh\u1eefng n\u0103m s\u1eafp t\u1edbi? (k\u1ec3 c\u1ea3 nghi\u00ean c\u1ee9u minh h\u1ecda)
\u00a0\u00a0\u00a0 Nh\u1eefng r\u00e0o c\u1ea3n gia nh\u1eadp ng\u00e0nh c\u1ee7a m\u00ecnh l\u00e0 g\u00ec?
\u00a0\u00a0\u00a0 C\u00f3 bao nhi\u00eau c\u00f4ng ty d\u1ef1 ki\u1ebfn gia nh\u1eadp ng\u00e0nh trong t\u01b0\u01a1ng lai?
\u00a0\u00a0\u00a0 Nh\u1eefng quy \u0111\u1ecbnh n\u00e0o c\u1ee7a ch\u00ednh ph\u1ee7 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u00e0nh v\u00e0 doanh nghi\u1ec7p c\u1ee7a qu\u00fd v\u1ecb?
\u00a0\u00a0\u00a0 Ng\u00e0nh c\u1ee7a qu\u00fd v\u1ecb c\u00f3 b\u1ecd \u0111i\u1ec1u ti\u1ebft nhi\u1ec1u kh\u00f4ng ho\u1eb7c c\u00f3 b\u1ecb n\u1eb1m trong t\u1ea7m ki\u1ec3m so\u00e1t c\u1ee7a ch\u00ednh ph\u1ee7 kh\u00f4ng?
\u00a0\u00a0\u00a0 Gi\u1ea3i th\u00edch t\u1ed5ng quan v\u1ec1 h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong ng\u00e0nh c\u1ee7a qu\u00fd v\u1ecb.
\u00a0\u00a0\u00a0 \u0110\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i cho ng\u00e0nh c\u1ee7a qu\u00fd v\u1ecb c\u00f3 kh\u00f3 kh\u00f4ng? Gi\u1ea3i th\u00edch.<\/p>\n
7. Th\u1ecb tr\u01b0\u1eddng M\u1ee5c ti\u00eau<\/strong><\/p>\n
Ngu\u1ed3n th\u1ee9 c\u1ea5p g\u1ed3m c\u00e1c ngu\u1ed3n nh\u01b0 t\u1ea1p ch\u00ed, s\u00e1ch, c\u00e1c b\u00e1o c\u00e1o \u0111\u00e3 in, s\u1ed1 li\u1ec7u c\u1ee7a ch\u00ednh ph\u1ee7, ho\u1eb7c t\u00ecm ki\u1ebfm tr\u00ean m\u1ea1ng internet.
8. K\u1ebf h\u1ecdach Marketing\/B\u00e1n h\u00e0ng<\/strong><\/p>\n
\u00a0\u00a0\u00a0 Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 c\u1ea3
\u00a0\u00a0\u00a0 X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed s\u1ea3n ph\u1ea9m
\u00a0\u00a0\u00a0 Qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u
\u00a0\u00a0\u00a0 V\u1eadt li\u1ec7u th\u1ebf ch\u1ea5p
\u00a0\u00a0\u00a0 Chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m \/ th\u1ecb tr\u01b0\u1eddng<\/p>\n
\u00a0\u00a0\u00a0 Quan h\u1ec7 c\u00f4ng ch\u00fang (PR)
\u00a0\u00a0\u00a0 Qu\u1ea3ng c\u00e1o tr\u00ean ph\u01b0\u01a1ng ti\u1ec7n th\u00f4ng tin \u0111\u1ea1i ch\u00fang
\u00a0\u00a0\u00a0 Marketing tr\u1ef1c ti\u1ebfp
\u00a0\u00a0\u00a0 Tri\u1ec3n l\u00e3m th\u01b0\u01a1ng m\u1ea1i<\/p>\n
\u00a0\u00a0\u00a0 Li\u00ean minh \/ quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c
\u00a0\u00a0\u00a0 (B\u1ea3ng) Ng\u00e2n s\u00e1ch Marketing<\/p>\n
N\u00ean \u0111\u01b0a ra b\u1ea3ng bi\u1ec3u ho\u1eb7c \u0111\u1ed3 th\u1ecb h\u00ecnh b\u00e1nh cho th\u1ea5y th\u1ecb ph\u1ea7n c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, xu h\u01b0\u1edbng v\u00e0 thay \u0111\u1ed5i theo th\u1eddi gian. Gi\u1ea3i th\u00edch th\u1ecb ph\u1ea7n qu\u00fd v\u1ecb d\u1ef1 \u0111\u1ecbnh chi\u1ebfm l\u0129nh, v\u00e0 t\u1eeb tay ai ho\u1eb7c l\u00e0m th\u1ebf n\u00e0o qu\u00fd v\u1ecb x\u00e2m nh\u1eadp \u0111\u01b0\u1ee3c v\u00e0o th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n
\u00a0\u00a0\u00a0 C\u00e1c s\u1ef1 ki\u1ec7n \/ kinh ph\u00ed g\u1ea7n \u0111\u00e2y
\u00a0\u00a0\u00a0 S\u00e1p nh\u1eadp \/ mua l\u1ea1i c\u00f4ng ty
\u00a0\u00a0\u00a0 Li\u1ec7t k\u00ea v\u00e0 m\u00f4 t\u1ea3 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ch\u00ednh
\u00a0\u00a0\u00a0 Ph\u00e2n t\u00edch ch\u00ednh x\u00e1c t\u1eebng doanh nghi\u1ec7p c\u1ea1nh tranh
\u00a0\u00a0\u00a0 M\u1eb7t m\u1ea1nh \/ m\u1eb7t y\u1ebfu
\u00a0\u00a0\u00a0 T\u1ea1o s\u1ef1 kh\u00e1c bi\u1ec7t cho c\u00f4ng ty<\/p>\n
\u00a0\u00a0\u00a0 S\u01a1 \u0111\u1ed3 t\u1ed5 ch\u1ee9c (hi\u1ec7n nay & t\u01b0\u01a1ng lai)
\u00a0\u00a0\u00a0 B\u1ea3ng b\u1ed1 tr\u00ed nh\u00e2n l\u1ef1c
\u00a0\u00a0\u00a0 Ban t\u01b0 v\u1ea5n
\u00a0\u00a0\u00a0 Ban gi\u00e1m \u0111\u1ed1c<\/p>\n
11. D\u1ef1 b\u00e1o T\u00e0i ch\u00ednh<\/strong><\/p>\n
\u00a0\u00a0\u00a0 D\u1ef1 b\u00e1o \u0111\u01a1n v\u1ecb
\u00a0\u00a0\u00a0 Chi ph\u00ed c\u1ee7a h\u00e0ng h\u00f3a \u0111\u00e3 b\u00e1n
\u00a0\u00a0\u00a0 T\u1ed5ng l\u00e3i
\u00a0\u00a0\u00a0 Ph\u00ed \/ chi ph\u00ed nh\u00e2n s\u1ef1
\u00a0\u00a0\u00a0 Chi ph\u00ed marketing
\u00a0\u00a0\u00a0 Th\u00e2m nh\u1eadp th\u1ecb tr\u01b0\u1eddng
\u00a0\u00a0\u00a0 Ti\u1ec1n thu\u00ea
\u00a0\u00a0\u00a0 C\u00e1c ti\u1ec7n \u00edch
\u00a0\u00a0\u00a0 \u0110i\u1ec7n tho\u1ea1i
\u00a0\u00a0\u00a0 L\u01b0\u01a1ng
\u00a0\u00a0\u00a0 Ki\u1ec3m k\u00ea
\u00a0\u00a0\u00a0 Ph\u00ed thu\u00ea c\u00e1c nh\u00e0 chuy\u00ean nghi\u1ec7p
\u00a0\u00a0\u00a0 Hoa h\u1ed3ng
\u00a0\u00a0\u00a0 \u0110i l\u1ea1i & Gi\u1ea3i tr\u00ed
\u00a0\u00a0\u00a0 Nghi\u00ean c\u1ee9u
\u00a0\u00a0\u00a0 Thu\u1ebf ti\u1ec3u bang
\u00a0\u00a0\u00a0 Thu\u1ebf li\u00ean bang<\/p>\n
\u00a0\u00a0\u00a0 B\u1ea3n c\u00e2n \u0111\u1ed1i t\u00e0i s\u1ea3n<\/p>\n
B\u1eaft \u0111\u1ea7u b\u1eb1ng c\u00e1ch t\u1ef1 h\u1ecfi t\u1ea1i sao m\u00ecnh l\u1ea1i lao v\u00e0o kinh doanh. Qu\u00fd v\u1ecb c\u00f3 cho r\u1eb1ng m\u00ecnh s\u1ebd v\u1eabn ti\u1ebfp t\u1ee5c \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty sau 20 n\u0103m, ho\u1eb7c qu\u00fd v\u1ecb c\u00f3 qua t\u00e2m \u0111\u1ebfn vi\u1ec7c ti\u1ebfp t\u1ee5c ph\u00e1t tri\u1ec3n sau m\u1ed9t v\u00e0i n\u0103m? Qu\u00fd v\u1ecb tham gia kinh doanh \u0111\u1ec3 cu\u1ed1i c\u00f9ng thu \u0111\u01b0\u1ee3c kho\u1ea3n ti\u1ec1n l\u1edbn, hay l\u00e0 qu\u00fd v\u1ecb quan t\u00e2m nhi\u1ec1u h\u01a1n \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p gia \u0111\u00ecnh ph\u00e1t tri\u1ec3n v\u1eefng ch\u1eafc v\u00e0 b\u1ec1n v\u1eefng?<\/p>\n
Sau \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 chi\u1ebfn l\u01b0\u1ee3c r\u00fat lui c\u1ea7n c\u00e2n nh\u1eafc:<\/p>\n
\u00a0\u00a0\u00a0 S\u00e1p nh\u1eadp\/Mua l\u1ea1i c\u00f4ng ty
\u00a0\u00a0\u00a0 \u0110\u1ed1i t\u00e1c kinh doanh mua l\u1ea1i doanh nghi\u1ec7p
\u00a0\u00a0\u00a0 B\u00e1n quy\u1ec1n kinh doanh (Franchise)<\/p>\n","protected":false},"excerpt":{"rendered":"